5 Ways to Design a Brand Activation With a Lasting "Wow" Factor
Your brand is your visual identity. It is your logo, color palette, and design elements that create a total image for your business. If you did it well, you build trust and engagement among your audience. But having a brand isn't enough. In today's fast-paced digital environment, you must activate your brand.
What is a Brand Activation?
A brand activation is a marketing strategy that uses experiential marketing tactics to engage consumers, build brand awareness, and drive customer loyalty. They connect the consumer to your brand by developing a relationship. When done right, they can drive healthy revenue streams by creating a lasting "wow" factor for your brand.
Brand Activation Strategy
Making the best use of brand activation methods involves strategy. In order to create a strategy, you must define your goals. Do you want more people to sign up for product testing? More social media engagement? Narrowing your goals will make it easier to decide which method to use.
Your strategy will also involve design, graphics, custom displays, logistics, installation and removal. Keep in mind your target audience, your brand personality, and your goals in order to create the right visuals. And lastly, be sure to engage with a brand activation agency that has experience managing the complete process.
5 Ways to Create that Lasting "Wow" Factor
Visual elements of design are crucial to its success. And good design molds the environment into one that is brand positive. Designing a brand activation event is all about the displays and graphics that promote your brands message.
The following five ideas help to take your event to the next level. They show that your event is exciting and valuable for the consumer.
1. Interactive Displays
An interactive display allows customers to engage with your brand. This engagement may be digital or physical, and it allows the consumer to make memories with your brand. Examples of interactive displays are touchscreens or virtual reality simulations.
2. Large-Scale Graphics
When you put your brand in a format that is larger-than-life, the consumer immediately recognizes it and a connection is made. They set the stage for the whole brand experience. Step and repeats, three-dimensional signage, hanging graphics, floor graphics, wall graphics, and vehicle wraps are popular large-scale graphics that turn heads.
3. Photo Backdrops
Everyone wants a photo in front of a branded backdrop. Have your consumers pose with your brand and watch it spread on social media. This is a great way to get further brand exposure and make memories with your audience.
4. Custom Lighting
For us to perceive and appreciate visual information, lighting is essential. Lighting can improve image's colors, contrast, and overall visual effect, making it more vibrant, appealing, and interesting. Lit displays and graphics catch your eye, create excitement and elevates the brand experience.
5. Fun Factor
Finally, whatever ideas you come up with, you should include the fun factor. This is what makes your customer engagement a positive experience. This is what keeps people talking about your brand even after the event is over. This might be a contest, a giant slide, or sampling stations. Whatever it is, the person interacting with your brand gets a fun feeling about the experience.
Consumers Want to Experience Your Brand
Imagine Oculus trying to sell their VR headsets without letting people try them out. Imagine the impact Peloton events had on people willing to by a luxury stationary bike. Brand activations are what made these products take off. The consumer got to experience the brand, and they liked the connection.
Brand activations only work if you have a concise strategy, a quality product or service that you can share with the world, and a trusted partner to help produce the event. That's what makes it so successful.
Rock Your Event With Rock Steady’s Brand Activation Services
The success of your event can depend on the vendor you choose to create your visual elements. With Rock Steady’s experience and capabilities, we deliver on creativity, reliability, and exceptional customer service, and you'll be well on your way to hosting a truly memorable event.
If you are looking for custom displays and graphics for your next brand activation, contact Rock Steady.
